Real Businesses
Built Around Business Results. Not Vanity Metrics.
Landscaping & Hardscaping
Full Curl Landscaping
2 → ~14
Crew Size
<$500K → 7-Figure Run Rate
Annual Revenue
When Lusso began working with Full Curl Landscaping, the company was operating with a two-person crew and generating under $500,000 per year. Today, the team has grown to 14 people, recent performance is tracking toward a seven-figure annualized revenue run rate, and the business is now aiming for $1.8 million annually.
Flight Instruction (Secondary Proof)
Hanshew Flight Instruction
Part-Time → Full-Time
In ~3 Months, After Becoming a CFII
When Lusso began working with Hanshew Flight Instruction, Hunter was still working a part-time job while building the business. Within three months of becoming a CFII, he transitioned into the business full time. Today, Hanshew Flight Instruction operates with a waiting list.
Results reflect a partnership over time, not a guarantee — see the full case studies below.
7-Day Market Activation Guarantee
Once required access and inputs are received, your first acquisition campaign launches within 7 business days. If a delay is caused by Lusso Media, we apply a $1,500 service credit toward your next invoice.
Referrals Built Your Business.
They Shouldn’t Be Your Only Growth Plan.
Referrals are powerful because they arrive with trust already built in. But they only grow as fast as your existing customer base talks about you. Meanwhile, homeowners you’ve never reached are finding and choosing competitors every day.
What Got You Here
- Reputation
- Referrals
- Repeat customers
- Word of mouth
What Gets You to the Next Level
- Stronger offers
- Conversion infrastructure
- Authority
- Predictable demand
- Reputation compounding
- Measurement
Lusso doesn’t replace referrals. We install the system that expands your reputation beyond the people who already know you.
Are Referrals Carrying Too Much of Your Growth?
See how your current acquisition system compares across visibility, conversion, reputation, demand, lead handling, and measurement.
See How You Stack Up Locally2-Minute Local Dominance Score
You Don’t Need More Random Marketing.
You Need the Pieces to Work Together.
Most agencies sell one piece of the customer-acquisition process. The Local Dominance System connects the pieces so each part makes the next one more effective.
Fragmented
Ads
→ a weak generic homepage
Content
→ no compelling offer
Website
→ a generic "Contact Us" CTA
Leads
→ inconsistent follow-up
Agency reporting
→ clicks, impressions, followers
The Lusso Approach
The System
The Lusso Local Dominance System
01
Market Intelligence
Find the highest-value growth opportunity.
02
Offer Engineering
Give the market a stronger reason to choose you.
03
Conversion Infrastructure
Turn attention into qualified inquiries.
04
Authority Engine
Make the company's online presence match the quality of the operation.
05
Demand Engine
Put the right offer in front of the right market.
06
Reputation Engine
Give prospects more reasons to trust and choose the company.
07
Revenue Intelligence
Understand what marketing is actually producing business.
Your Marketing Shouldn’t Take 30 Days Just to Start.
Traditional Agency Onboarding
- Week 1 — Onboarding
- Week 2 — Strategy
- Week 3 — Creative
- Week 4 — Approvals
- Week 5 — Maybe launch
7-Day Market Activation
Days 1–2
Market diagnosis + initial offer recommendation
Days 2–4
Conversion path + tracking + initial creative
Days 4–7
Initial acquisition campaign launched
We build the larger Local Dominance infrastructure in parallel. You don’t have to wait for every long-term asset to be finished before we begin collecting real market feedback.
Results
See What Happens When the Pieces Work Together.
Full Curl Landscaping
Landscaping & Hardscaping
Original Constraint
A two-person crew generating under $500,000 per year, with little online presence in a competitive local market.
The Outcome
When Lusso began working with Full Curl Landscaping, the company was operating with a two-person crew and generating under $500,000 per year. Today, the team has grown to 14 people, recent performance is tracking toward a seven-figure annualized revenue run rate, and the business is now aiming for $1.8 million annually.
Hanshew Flight Instruction
Flight Instruction (Secondary Proof)
Original Constraint
A part-time instruction business with limited digital footprint and no consistent way to reach new students.
The Outcome
When Lusso began working with Hanshew Flight Instruction, Hunter was still working a part-time job while building the business. Within three months of becoming a CFII, he transitioned into the business full time. Today, Hanshew Flight Instruction operates with a waiting list.
Results reflect a partnership over time and are not guaranteed for every business.
Industries
Built for Established Home-Service Contractors
We also work with select adjacent home-service businesses when the model and market are a fit.
One System Built Around the Entire Customer Journey.
01 — Market Intelligence
Find the highest-value growth opportunity.
The Problem
Most contractors grow by instinct, not by data — spending time and money on the wrong service line or the wrong part of their market.
What We Install
- •Local market analysis
- •Competitor research
- •Service economics review
- •Capacity assessment
- •Campaign selection
- •Growth priorities
Why It Matters
Every dollar spent afterward is pointed at the opportunity most likely to produce a return, instead of a guess.
Related Field Guide
02 — Offer Engineering
Give the market a stronger reason to choose you.
The Problem
Generic "free estimate" positioning makes a strong contractor look identical to a weak one.
What We Install
- •Lusso prepares an initial offer recommendation
- •Client validates operational and commercial realities
- •Lusso builds the complete offer once approved
Why It Matters
A sharper offer increases response and conversion before a single ad dollar is spent.
03 — Conversion Infrastructure
Turn attention into qualified inquiries.
The Problem
Traffic arriving at a generic homepage with a "Contact Us" button converts a fraction of what it could.
What We Install
- •Conversion-first website framework
- •Service pages
- •Campaign landing pages
- •Offer pages
- •Qualification flow
- •Clear CTAs and tracking
- •Lead routing
Why It Matters
This system is template and configuration driven, built and refined fast — not a bespoke 50-page site built from scratch for every client.
Related Field Guide
04 — Authority Engine
Make the company's online presence match the quality of the operation.
The Problem
A great operator with a thin or dated online presence loses trust to a worse operator who simply shows up more often.
What We Install
- •8–12 finished short-form content assets per month
- •Mix determined by strategy and performance — direct-response, education, jobsite, before/after, testimonials, seasonal, and more
Why It Matters
Consistent, credible presence compounds trust with everyone who sees it — not just the people who click an ad.
Related Field Guide
05 — Demand Engine
Put the right offer in front of the right market.
The Problem
Running ads without a strong offer, a converting page, or clear tracking behind them wastes spend.
What We Install
- •Meta Ads
- •Google Ads where economically appropriate
- •Retargeting
- •Direct-response creative and copy
- •Audience strategy
- •Ongoing optimization and creative testing
- •Landing-page optimization
Why It Matters
Lusso isn't a Meta Ads shop — this is one component of a system that makes ad spend perform.
Related Field Guide
06 — Reputation Engine
Give prospects more reasons to trust and choose the company.
The Problem
Thin or outdated review profiles quietly cost jobs to competitors with more social proof.
What We Install
- •Google Business Profile optimization
- •Review-generation system (manual, migrating to NiceJob or equivalent as it scales)
- •Review request copy
- •QR assets
- •Testimonial capture and proof integration
Why It Matters
More recent, relevant reviews increase both conversion rate and the perceived risk of choosing anyone else.
07 — Revenue Intelligence
Understand what marketing is actually producing business.
The Problem
Vanity metrics — clicks, impressions, followers — don’t tell you what to fund next.
What We Install
- •Lead and qualified-opportunity tracking
- •Cost per lead / cost per qualified opportunity
- •Estimates, customers, revenue, average ticket
- •Close rate, CAC, ROAS
- •Creative performance and next tests
- •Biweekly strategy cadence
Why It Matters
Reporting is currently manual and tied to real business outcomes, not a live dashboard of vanity numbers.
Related Field Guides
Which Part of Your Growth System Is Weakest?
The Local Dominance Score helps identify where your current system is strongest and where opportunities may be leaking.
Find My Biggest Growth Leak2-Minute Local Dominance Score
Field Guides
See How We Think Before You Hire Us.
Short, visual breakdowns of the same principles we use to diagnose growth constraints, engineer offers, and build stronger acquisition systems.
What the First 90 Days Look Like
01
Activate
Days 1–7
- •Market analysis
- •Initial offer
- •First conversion path
- •First campaign
02
Install
Days 8–30
- •Website system
- •Authority foundation
- •Reputation infrastructure
- •Tracking
- •Creative testing
03
Optimize
Days 31–60
- •Lead quality
- •Offer response
- •Creative winners
- •Conversion rate
- •Campaign economics
04
Scale
Days 61–90
- •Winning campaigns
- •Creative iteration
- •Additional opportunities
- •Baseline acquisition economics
- •Next growth priorities
Month 4+ — Operate. Optimize. Expand.
Next service, next offer, additional service area, additional funnel, new acquisition channel, new landing pages, more creative, Google Search, retargeting, or reactivation campaigns — whichever moves the business forward next.
Building This Internally Takes More Than a Marketing Hire.
One System. One Partner. One Growth Plan.
We Also Remove the Problems That Kill Good Marketing.
Lead-to-Booked-Job Conversion Intensive
$2,500Personalized done-with-you conversion training for the team member responsible for handling incoming opportunities.
- •Current lead-handling and conversion audit
- •Company-specific response standards
- •Qualification and discovery framework
- •Buyer psychology and homeowner decision behavior
- •Objection-handling principles
- •Personalized lead-conversion workflow
Generating opportunities is only half of the equation. This helps the person responsible for handling those opportunities understand how buyers make decisions, communicate value more effectively, follow up with purpose, and move qualified homeowners toward the appropriate next step.
Past Customer Revenue Reactivation Campaign
$1,500For clients with useful historical customer data.
- •Segmentation
- •Campaign offer
- •SMS and email sequence
- •Call script
- •Follow-up and tracking approach
Google Review Accelerator
$750Systematize getting more of the reviews you've already earned.
- •Direct review link
- •SMS and email templates
- •Staff ask script
- •QR assets
- •Job-completion process
- •Review response guidance
Included at no additional cost — standard additional value: $4,750
The Playbook — DIY
Frameworks, scripts, workflows, and the 90-day implementation system.
The Conversion Intensive — Done With You
Personalized adaptation, deeper buyer psychology, sales behavior, objection handling, and training for the person responsible for converting incoming opportunities.
Start With the System
Not Ready for a Growth Plan Yet?
Use one of these tools to understand where your current growth system needs attention.
We Put Our Skin in the Game Too.
7-Day Market Activation Guarantee
Once Lusso has received all required access, business information, approvals, and initial payment, we will launch the initial acquisition campaign within seven business days. If a delay caused by Lusso prevents us from meeting that commitment, we apply a $1,500 service credit toward the next invoice.
Does not apply when delayed by
- •Client access delays
- •Client approval delays
- •Client-requested changes
- •Client-requested postponement
- •Meta/Google account review
- •Third-party platform outages
- •Account restrictions
- •Compliance/legal issues outside Lusso's control
90-Day Performance Extension
Before launch, Lusso and the client establish an agreed qualified-opportunity target based on market, service, average ticket, margin, capacity, and advertising budget. If the agreed target is missed and the client has satisfied the agreed operating requirements, Lusso continues managing and optimizing the acquisition campaign for up to 30 additional days without another campaign-management fee.
- •No guarantee of revenue, customers, or profitability
- •No ad-spend reimbursement
- •Client remains responsible for lead response, quoting, selling, pricing, fulfillment, and media spend
Market Protection
We don’t build the same acquisition system for direct competitors inside the same protected service territory.
When a Local Dominance partner is accepted, we define their protected market based on service area, trade, and competitive overlap. While that agreement remains active, Lusso Media will not install the Local Dominance System for a direct competitor inside that protected territory.
Market protection is subject to geography, service category, operating capacity, and agreement terms.
Check Market AvailabilityThe Local Dominance System Isn’t Built for Every Contractor.
Strong Fit
- ✓Established home-service company
- ✓Proven service
- ✓Profitable service lines
- ✓Strong reputation
- ✓Additional fulfillment capacity
- ✓Wants growth beyond referrals
- ✓Willing to fund customer acquisition
- ✓Capable of following up with leads
- ✓Owner/operator understands growth economics
Probably Not a Fit
- ✕Startup
- ✕Still proving the offer
- ✕No operational capacity
- ✕Wants cheap social posting
- ✕Unwilling to fund media
- ✕Expects marketing to replace sales
- ✕Shops exclusively on price
Short application • Qualification first • Strategy call if there’s a fit
Not ready to apply yet? See where your current growth system is strongest and where opportunities may be leaking.
See How You Stack Up Locally
Based in Southern Utah
Serving Contractors Nationwide
About
A Growth Partner
Who Actually Shows Up.
Lusso Media was built in Southern Utah by Peter, after years watching strong local contractors get outpaced online by competitors with a fraction of their real-world reputation.
The Local Dominance System exists because fragmented marketing — a video here, an ad there, a website nobody converts on — doesn't move the needle for an established operator. A connected system does.
We work directly with owner-operators who already do great work and are ready to fund a real customer-acquisition system, not another one-off marketing project.
Owner-Led
Direct access, not account managers
Southern Utah
Based here, working nationwide
Biweekly
Strategy cadence with every client
FAQ
Questions Worth Asking
You Already Built the Reputation.
Now Put a System Behind It.
Find out where your local growth is leaking and what it would take to become the first choice in your market.