Landscaping & Hardscaping
Full Curl Landscaping
Business Growth
Before
- •Two-person crew
- •Under $500K annual revenue
- •Heavy dependence on reputation and referrals
- •Limited digital market presence
Today
- •Team has grown to approximately 14 people
- •Recent performance tracking toward a seven-figure annualized run rate
- •Stronger local market visibility
- •More developed content and demand infrastructure
Next Target
- •$1.8M annual revenue
- •Continued market expansion
- •Additional acquisition opportunities
The Situation
A two-person crew generating under $500,000 per year, with little online presence in a competitive local market.
What Lusso Identified
Strong project work wasn't translating into a full pipeline of design/build and transformation projects. The craftsmanship and local reputation were already there — the market simply wasn't seeing enough of it. Growth relied too heavily on people who already knew the business, and the online presence didn't reflect the quality of the operation.
What Lusso Installed
- •Local market analysis and growth-priority selection
- •Consistent content production showcasing real completed projects
- •Paid demand generation targeting local homeowners
- •Reputation and proof infrastructure built around completed work
These efforts now inform how Lusso structures the Local Dominance System.
Real Project Proof
The Outcome
When Lusso began working with Full Curl Landscaping, the company was operating with a two-person crew and generating under $500,000 per year. Today, the team has grown to 14 people, recent performance is tracking toward a seven-figure annualized revenue run rate, and the business is now aiming for $1.8 million annually.
An ongoing partnership.
Results reflect a partnership over time and are not guaranteed for every business — growth depends on the specific market, offer, and execution.